Sketch
It all started with a rough sketch based off the client’s desire to highlight the holding cabinet’s small compact size that works well with small commercial kitchens.
The gist: You need a large kitchen, but you have a small one. What do you do? Customers react with emojis to the service/quality of the food.
Character and Set Design
After initial client approval on the idea, I moved forward with designing both the restaurant interior, and the style and variety of the customers. I wanted to create an obvious cramped space for the kitchen but at the same time a light and fun idea for the characters and the interactions to their restaurant experience.
Animation Production
Once everything was greenlit, I began tackling the animation itself, starting with one of the harder sections: shrinking the kitchen seamlessly while removing characters and equipment.
INFO
For this project, I led the messaging, guided the copywriter, and developed the storyboards. I created the animation using Illustrator, Cinema 4D, Octane Render, and After Effects, sourced the voiceover artist, and selected the music track. I also handled the animation editing. The only elements I didn’t execute were the copywriting, voiceover recording, and music production (stock). The project was completed in five weeks in 2024.